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travel / travel magazine / march 2008

TasteTrip
Choc around the clock (page 2)

MAP: STEVEN FICK/CANADIAN GEOGRAPHIC
Click map to enlarge
"IT TAKES SEVEN DAYS to make a jelly bean,” yells Dot Gullison, my guide on a tour of the newly minted Ganong factory, opened in 1990 on the aptly named Chocolate Drive to replace the company's first plant. Behind her, about a dozen noisy copper drums spin and polish the beans. The room smells like strawberry but sounds like main street during rush hour. The company manufactures an assortment of confections, part of contract arrangements with Sunkist and Laura Secord.

I spy flats of blue gummi whales and black licorice-flavoured Martians around me. I tear myself away from my Willy Wonka fantasies and scurry past towering bags of icing sugar to catch up with the hairnet set. More than 4,000 people will don blue headgear to tour the factory floor this week, their only chance to do so until next year's Chocolate Fest rolls around.



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Fudge frolics
Sample the sweet stuff at four other chocolate festivals in Canada

West Coast Chocolate Festival, Coquitlam, B.C.
This mid-October bash features a Chocolate Trail of 32 Vancouver-area chocolatiers, curious events pairing chocolate with beer and Scotch, a Chocolate Poetry Contest and a series of "guided samplings.” www.chocolatefestival.ca

Chocolate Festival Week, Toronto
Canada's newest cocoa celebration debuted last October with The Chocolate Ball, set to live Cuban music, an Ultimate Chocolate Spa Party featuring five chocolate-themed treatments, from massage to aromatherapy, and Chocolicious, which challenges Toronto restaurateurs to prepare chocolate-infused menus. www.chocolatefestivalweek.com

Salon Passion Chocolat & de la Gourmandise, Montréal
Twenty of Quebec's best chocolate artists gather in November to demonstrate their talent during this three-day event. Check out the Wedding Cake Competition, and grab a drink at the Chocolat Bar. www.salonpassionchocolat.com

Fête du chocolat, Bromont, Que.
Seventy-five kilometres east of Montréal, the town of Bromont is serious about chocolate. Visitors to last year's festival took 5,000 bites out of Quebec's largest chocolate bar, while edible sculptures, tastings and top chocolatiers sweetened the deal. www.feteduchocolat.ca

In the chocolate-wrap room, double-dip cherries are getting a second shower. In the boxing room, a long conveyor belt carries chocolate pieces to workers, who fill boxes Lucille Ball-style. Over by the flow wrapper, chocolate-covered marshmallow witches are being enrobed in foil packaging in preparation for Halloween. Gullison, who works the flow wrapper when she's not giving tours, leads the group past crates marked "almond swirl” and "espresso” destined for boxes of the company's signature Delecto brand. The sugary smell permeates my pores, and I think a stroll through the factory is at least as good as a spa treatment. As we approach the hand-dipping room, I ask Gullison what her favourite is. "I'm not really much of a chocolateeater,” she says, "but I eat anything that has mint in it.”

Later in the day, I make my way to the town square, a block from the banks of the St. Croix River. Four workstations are set up, and a line of children in aprons and hairnets has formed for the hand-dip contest, a festival tradition.

Before the dawn of mass production, all Ganong chocolates were made by hand by a team of 300 women who trained for three to five years to develop the finely honed technique of wrapping candy centres in silky milk chocolate (more chocolate than you'll get on a machine-made piece, they insist) and, with the flick of a wrist, putting a finishing swirl on top. Today, there are only four hand-dippers, who produce about 20 percent of Ganong chocolates, their wares available only at the Ganong Chocolatier Shoppe in St. Stephen or by mail order. The remaining 80 percent are made in the giant machines that fill the factory and are sold in Wal-Marts and Shoppers Drug Marts across the country, mostly around Christmastime. And only at Christmas will you find the company's trademark Chicken Bones, cinnamon-flavoured, chocolate-filled hard candies at the centre of Maritime tradition.

"It's all in the swirl, Ben. It's all in the swirl,” Jeff Sponagle calls out to his fiveyear- old son, who plants two palms down in the chocolate, as if he's making mud pies. As Ben lifts his hands, the gooeyness drips down to his elbows, and he begins to lick. "Don't worry,” Sponagle assures the hand-dipping master at Ben's side. "That's the cleanest he's been all week.”

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